Slater’s 50/50 Rolls Out ‘Rebel Gastropub’ Branding
Slater’s 50/50, the full-service restaurant concept originally known for creating the innovative 50/50 burger patty made with 50% ground bacon and 50% ground beef, is starting fresh in 2019 with a move towards ‘rebel gastropub’ positioning and expanding menu options beyond their signature burger, bacon, and beer offerings
To mark the transition to a ‘rebel gastropub’ concept, Slater’s 50/50 is going against the grain with the introduction of bun-less burger bowls and expanded veggie items. The diet-friendly items will still feature the robust, bold flavors that Slater’s 5050 is known for, and are available now through March 31 at Slater’s 50/50 locations in California, Nevada, and Texas. The new offerings include:
Sweet & Spicy Cauliflower ($8.99)
- Crispy cauliflower tossed with Asian BBQ sauce, ginger cilantro slaw, scallions and toasted sesame seeds
Power Bowl ($14.99)
- Slater’s quinoa veggie patty with edamame, blueberries, mixed greens, carrots, pumpkin seeds, tomatoes, quinoa, avocado and wildflower honey vinaigrette
Turkey Harvest Bowl ($14.99)
- Slater’s Turkey patty with blue cheese crumbles, dried cranberries, quinoa, green apple, mixed greens, candied pecans and balsamic vinaigrette
Cheeseburger Bowl ($13.99)
- Black Canyon Angus Beef topped with caramelized onions, cheddar cheese and bacon jam over mixed greens with roasted red peppers, charred corn, scallions, crispy fried onions, and horseradish aioli
“Slater’s 50/50 is best known for over-the-top, decadent menu items, and these new protein-focused, diet-friendly items will impress with bold flavors, but with the benefit of being better for you and low-carb,” said James Bailey, Culinary Director for Elite Restaurant Group, the parent company of Slater’s 50/50. “In 2019, you’ll see Slater’s 50/50 go beyond the burgers, bacon, and beer perception and fully embrace a ‘rebel gastropub;’ still holding true to our rule-breaking heritage but appealing to a broader audience. The new year is going to show off our culinary creativity and evolution and how Slater’s 50/50 is capable of exciting our guests, over and over again.”
Slater’s 50/50 operates 11 full-service restaurants in California, Nevada, Texas, and Hawaii. For a location nearest you, more information, or to view the full menu, visit slaters5050.com
About Slater’s 50/50 Las Vegas
Founded in 2009 by Scott Slater, Slater’s 50/50 is known for its indulgent signature 50/50 burger made of half ground beef and half ground bacon. The restaurant chain is also known for a fun atmosphere with sports on big screen TVs, a huge array of craft beers, and jaw-dropping burgers, and adult milkshakes. Slater’s 50/50 has been featured on Travel Channel’s Bacon Paradise and Discovery Channel’s United States of Bacon. For more information, visit their website and get social on Facebook @Slaters5050LV, Instagram @Slaters5050LV and Twitter @Slaters505LV.
About Slater’s 50/50
Founded on a passion for burgers, bacon, and craft beers, Slater’s 50/50 is best-known for the creation of the original 50/50 patty (50% ground bacon & 50% ground beef) and an inconceivably “