From the proprietors themselves:
“The name “2nd Floor” came about as a result of working behind the bar at Smith & Wollensky’s for ten years and customers always asking me, “Where do you go off the strip to dine?” Once the name was established, we needed to describe our particular concept. I called my friend Chef Sean O’Connell and told him about our dilemma, “Not Italian, not steak, not continental, what should we call it?” Sean was busy and called me some minutes after and he shouted a phrase “Just Real Food, dude!” And that was that.
We were gaining momentum like a high-speed train, getting great feedback and reviews on Trip Advisor, and staying in the #1 spot for more than 2 years. We even ran a promotion to get tourists from the Strip to visit our Southern Highlands location. Promising that if they were not satisfied with their meal and experience not only would we buy their dinner we would pay for their cab ride too! I maybe only had to shell out the cab ride fare a handful of times in the entire two years. We then expanded the restaurant to the left and right spaces due to closures of both stores. Word about us grew to the point that the Caesar’s executive in charge of the LINQ project thought that we should consider moving “2nd Floor Steak & Chophouse.”
This was a bigger project than I could man alone but I knew exactly who to ask, Andy Belmonti. He was a great customer of ours already and had been the President of the Palms Hotel Nine Group for ten years. He along with Jim and Diana Cameron, early Five Guys franchise owners, were the perfect partners. I could go on about the challenges we faced from there and the laundry list of people that helped us seal the deal, but there really are too many! Today, the dream my late brother Chef Al and I had is a reality. Our team believes in the concept we began in 2008 and we want to share our “Just Real Food” with you.”
Learn more on their website.
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