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Hotels.com is the most rewarding way to book a place to stay, anywhere customers want to go, any type of place they want to stay, from boutiques, resorts, vacation rentals, all-inclusives, and international chains to treehouses.
Hotels.com is a website for booking hotel rooms online and by telephone. The company has 85 websites in 34 languages and lists over 325,000 hotels in approximately 19,000 locations. Its inventory includes hotels and B&Bs, some condos, and other types of commercial lodging.
The business was established in 1991 as the Hotel Reservations Network (HRN). In 2001, it became part of Expedia, Inc.
After buying the domain name for approximately US$11m, HRN changed its name in 2002 to Hotels.com and launched the offline brand 1-800-2-Hotels as well as allowing hotel bookings online. There followed a period of rapid international expansion with 29 sites added over the next two years. In 2003, USAI was renamed InterActiveCorp (IAC). In 2005 IAC separated its travel business under the name Expedia Inc. The company then became an operating company of Expedia Inc.
The company is operated by Hotels.com LP, a limited partnership subsidiary located in Dallas, Texas, in the United States.
In 2014, the site introduced the character “Captain Obvious” who is portrayed by actor Brandon Moynihan. Captain Obvious makes self-evident comments with the aim of communicating that Hotels.com is the obvious choice.
The campaign was devised by the ad firm Crispin Porter + Bogusky. Moynihan said in an interview “Hotels.com has a great self-awareness and they’re not afraid to push the envelope with the crazy stuff I get to do as Captain Obvious”. Notable advertisements include one where he runs for president, a La La Land-inspired ad, and an ad where Captain Obvious meets his future self. In 2018, Captain Obvious featured in Channel 4’s ad-blocking campaign. In 2019, Captain Obvious appeared as a DJ in an episode of Four Weddings and a Funeral.