Outback Steakhouse is introducing Click Thru Seating – the easiest way to get a table without the wait. In a recent survey*, Outback asked consumers about the wait times at their favorite restaurants and found that, on average, people have waited nearly 40 minutes to be seated – a long time for hungry guests.
So as a leader in the call-ahead seating movement, Outback is excited to be the only national restaurant chain to provide guests with convenient online access to real-time wait time data, helping them put their name on the waitlist to get seated faster.
With Click Thru Seating, guests simply visit their website to view the current wait time at their local Outback restaurant and put their name on the waitlist for now or later. Unlike a traditional reservation, late guests will not be dropped from the waitlist or penalized, making Click Thru Seating much more flexible than a reservation. Plus, because most people today are using mobile devices more than ever to simplify their lives, this tool provides guests with total control and accessibility to wait time data from any device, anywhere.
“No one goes to a restaurant to wait,” said John Schaufelberger, Outback Steakhouse Chief Marketing Officer. “Click Thru Seating is the fastest way to get seated at Outback Steakhouse, allowing guests to plan ahead and decide how they want to spend their time.”
Launching just in time for the busy holiday season, new Click Thru Seating is poised to help guests manage their valuable time. To no surprise, Outback’s survey* unveiled that on average, people wish there were four additional hours per day during the holiday season to get things done. With time-saving technologies, like Outback’s new Click Thru Seating, consumers can spend less time waiting to get seated and more time marking off holiday checklists.
To access Click Thru Seating, visit Outback.com/Seating or go to Outback.com to view current restaurant wait times and get on the waitlist. Click Thru Seating will also be available soon on Outback’s 365 mobile app. To find a location near you or for more information about Outback Steakhouse®, please visit www.outback.com, www.facebook.com/outback or follow us on Twitter @Outback.
About Outback Steakhouse
Outback Steakhouse® starts fresh every day to create the flavors that our mates crave. Best known for grilled steaks, chicken and seafood, Outback also offers a wide variety of crisp salads and freshly made soups and sides. New creations and grilled classics are made from scratch daily using only the highest quality ingredients sourced from around the world. For more information, please visit www.outback.com or http://www.facebook.com/outback.
* The study was conducted by Wakefield Research (www.wakefieldresearch.com) for Outback Steakhouse® among 1,000 nationally representative U.S. adults ages 18+, between October 3rd and October 14th, 2014, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+. The margin of error for the study is +/- 3.1%.