Yesterday evening, two of fashion’s influential power players, Condé Nast’s Style.com/Arabia and online retailer Farfetch, joined forces to host an intimate dinner in the heart of Abu Dhabi, the UAE’s capital city.
The exclusive affair was held to celebrate the retailer’s latest expansion within the Middle East, with the signing of prominent Kuwaiti boutiques AlOthman and Al Ostoura. This dual signing solidifies Farfetch’s commitment to the Middle Eastern market and support of the Arab world’s burgeoning creative landscape.
The evening took place under the stars at a private location at the Emirates Palace. Produced by London-based event planner Jemma-Jade Events, the evening was designed to fuse the mystical elegance of Arabia with the clean and refined tone of contemporary fashion. A candlelit path led the way to an ethereally decorated gazebo, featuring twinkling white Arabian-influenced décor laced with florals. VIP guests, including Nez Gebreel, CEO of the Dubai Design and Fashion Council; rising actress Razane Jammal; and accessories designer Nathalie Trad, enjoyed a decadent dining experience, as well as a surprise performance by Emirati soul musician and MTV EMAs nominee Hamdan Al Abri, along with car service from Careem, the evening’s official transportation partner.
In collaboration with AlOthman, founded nearly half a century ago, Farfetch brought a fashion-souk to life. The display featured a curated edit of what shoppers around the world can expect to find newly available online at Farfetch through AlOthman.
Click on the photos in the photo gallery to see larger images.
Farfetch is a revolutionary way to buy fashion. The pioneering website brings together more than 300 of the world’s best independent designer boutiques, from Tokyo, New York and Milan to Bucharest, Helsinki and Mumbai, allowing customers to shop an unparalleled range of labels and pieces.
Our partner stores have been carefully selected for their unique approach, forward-thinking attitude and diversity, and include such renowned boutiques as Browns in London, L’Eclaireur in Paris, Kirna Zabête in New York, Restir in Japan and Smets in Luxembourg.
Founded in 2008 by the Portuguese entrepreneur José Neves, Farfetch offers these bricks-and-mortar boutiques the opportunity to compete with the major players in online retail. And, for lovers of beautiful fashion, it offers the chance to indulge a passion and shop the world.
For more information on Farfetch, please visit www.farfetch.com.
Launched in 2012, Style.com/Arabia is the first Condé Nast fashion publication in the Middle East. Like its sister site, the award-winning Style.com, Style.com/Arabia is known for its authoritative editorial style. Since launching, Style.com/Arabia has become the leading voice in fashion in the Middle East and the only truly global fashion/luxury publication from the region, with readers in 190 countries around the world. In 2013, Style.com/Arabia expanded further with the launch of Style.com/Arabia/MEN. Published bilingually in both English and Arabic, Style.com/Arabia is one of just a few bilingual Condé Nast publications anywhere in the world.
About Hamdan Al Abri
Hamdan Al Abri is an Emirati singer/songwriter and one of the founders of Dubai-based soul band ABRI. ABRI has toured through India, Bahrain, UK, the Maldives, and the UAE and performed alongside Erykah Badu, Ziggy Marley, Arrested Development, Kanye West, and Joss Stone.
About Jemma-Jade Events
London-based Jemma-Jade Events is known for its ability to create transformative experiences in unique spaces. Founder Jemma-Jade William has planned events for various high-profile clients, ranging from a charity gala for the Mayor of London, Boris Johnson, at the renowned Wallace Collection, to a luncheon hosted by an Abu Dhabi sheikh.
Launched in 2012 in Dubai, Careem is a car booking service for the Middle East that uses technology to optimize and match the supply and demand for private, chauffeur-driven cars. The service currently operates across 14 cities: Abu Dhabi, Bahrain, Beirut, Cairo, Dammam, Dhahran, Doha, Dubai, Jeddah, Karachi, Khobar, Kuwait, Lahore, and Riyadh.